I really Love the Guinness adverts there always different and always like seeing the new ideas that they come up with to promote the beer. In this new advert they have basically riped off the "Honda Cog" advert with the domino effect. Never the less still such a cool ad. Guinness's 2007 advert, directed by Nicolai Fuglsig and filmed in Argentina is titled "Tipping Point". It involves a large-scale domino chain-reaction and, with a budget of £10m, is the most expensive advert for the company so far